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Communities

Community Meetings

PotashCorp participated in or conducted 124 meetings with members of the public and 50 meetings with community advisory panels in 2007. These promote healthy dialogue and help the company to better understand and respond to stakeholder concerns.

Community Engagement by PotashCorp's Operating Sites 2007

  Nitrogen Division Potash Division Phosphate Division Total
Meetings with Community Advisory Panels 40 0 10 50
Public Meetings 1 15 108 124
Meetings with Legislators 59 23 89 171
Meetings with Municipal Officials 5 9 26 40
Informal Meetings 0 14 26 40
Total Meetings 105 61 259 425
Source: PotashCorp

Meetings with Officials

PotashCorp also held 211 meetings with legislators and municipal officials. Many of these meetings relate to permitting and regulatory issues. In particular, public affairs staff at the Aurora and White Springs phosphate operations meet regularly with state and local officials. They are actively involved with regulatory, permitting and environmental issues associated with their respective production sites.

Surveys of Community Leaders

In 2007, surveys were completed with community leaders at Allan, New Brunswick and Geismar. These surveys are part of the proactive approach that the company takes to measure perceptions of its community involvement; its business practices, specifically in the areas of safety, health and environment; and its impact on local economies. Each survey contains several standard questions and at least one question specific to the community.

These community surveys revealed support for PotashCorp's operations at each site. Significant site-specific issues included the following:

  • The Allan survey indicated that, while PotashCorp performs well in responding to questions raised by the community, it needs to be more proactive in keeping the community abreast of what is happening at the mine. To address these needs, the site has: forwarded information to the Allan Community Newsletter on site issues; held a public meeting on the proposed changes to its operations and made a presentation to the Blucher council; hosted the Mine Rescue Competition at the Allan Communiplex which was open to all residents; provided training at Allan High School; and is currently working with the Allan Museum on a display commemorating 40 years of operation at the site.
  • The New Brunswick survey indicated that awareness of PotashCorp donations to the community is low, even though the company is seen as a generous benefactor. In addition, respondents had environmental concerns about brine discharge into the ocean and about the impact of construction of a new pipeline. To address these needs, the site has updated its employees on donations to the community and held public open houses on its expansion project and brine pipeline project.
  • The Geismar survey identified a significant group of respondents who were not aware of PotashCorp or its community activities, and who believe the company maintains too low a profile. To address this concern, the site is continuing with activities to raise its profile. It participates in two Citizen Advisory Panels, each meeting once per month. The site discusses plant information and local community concerns. Geismar achieved its largest participation in the matching gift donations program, both in terms of the number of employees involved and the amount of money given. It is working with G.W. Carver School through the Adopt-a-School program.

On a corporate level, in response to the community survey findings, the 2008 Communications Plan will include the development of advertising and newsletter templates to assist local mine management to increase the flow of information to communities about PotashCorp operations.

Trinidad Community Projects

In 2006, a Community Leaders Survey was conducted at Trinidad. As stated, these surveys are a proactive way for the company to receive suggestions and improve its community relations. In this survey, the company specifically asked the participants how it could play a more proactive role in the community and learned that the community was receptive to PotashCorp taking a leadership role in the community, particularly in agriculture. In response, PotashCorp committed to implementing an agricultural sustainability project. This project involves the establishment of the PCS Model Farm and Agricultural Resource Center and will be implemented over a two-year period commencing in 2008. It will provide the local farming community with training on new and revolutionary agricultural management practices and technology at no cost to the farmer. The Trinidad and Tobago government has agreed to lease to PotashCorp 75 acres of land. The land is being prepared and three greenhouses procured in order to be able to achieve the first harvest from the model farm by December 2008. Field training on two-acre demonstration plots will commence in the third quarter of 2008 at the agricultural center. Three additional greenhouses are scheduled to be built in 2009.

Community Sustainability Reports

Each year, PotashCorp issues site-specific sustainability reports that give local communities a more detailed picture of what is occurring at its nearby facilities. These reports include information on safety and environmental performance, community involvement initiatives and spending with local business partners.