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Goals and Targets
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Sustainability Goals and Targets for 2007
Governance Goals and Targets
Goals 2007 Targets
To be a leader in corporate governance. 1. Remain in the top quartile of governance practices as measured by predetermined external reviews.
To have effective stakeholder engagement processes. 1. Survey annually each of our major external stakeholder groups and report the results to the board.
Refine corporate management systems to achieve sustainability goals. 1. Establish a network of Sustainability Coordinators representing each PotashCorp plant site to assist in advancing sustainability initiatives across the company.
Economic Goals and Targets
To meet customer needs and expectations. 1. Conduct annual surveys to monitor customer attitudes about quality and service.
2. Outperform competitors on quality and service as measured by customer surveys.
To meet the needs and expectations of our providers of capital. 1. Exceed total shareholder return for our sector and companies on the Dow Jones U.S. Basic Materials Index (DJUSBM) for 2007.
2. Carry a higher multiple than the average of other fertilizer companies on both earnings and cash flow.
3. Achieve a 15-percent compound annual growth rate of gross margin over the next five years.
To improve the socio-economic well-being of our communities. 1. Sustain or improve local purchasing levels.
2. Review current philanthropic program against industry benchmarks and determine if changes are required.
Social Goals and Targets
To have motivated and productive employees committed to our long-term goals. 1. Improve combined average employee engagement score, measured by survey, by 10 percent from 2006 levels.
2. Review current diversity initiatives and benchmark results against industry best practices to strengthen PotashCorp’s diversity strategy.
3. Increase communication with employees to:
 
  • Promote a greater understanding of corporate financial goals and their relationship to incentive award targets, and
  • Increase employee understanding of how their individual activities enable PotashCorp to achieve its goals and objectives.
4. Fill at least 75 percent of senior staff openings with internal candidates.
To promote sustainability with our business partners. 1. Highlight activities of three additional agricultural retailers or dealers to extend the reach of the company's "Enriching" campaign which promotes sustainable practices among our business partners.
2. Continue to communicate our SHE expectations to all major suppliers and contractors.
3. Work on a multiyear effort with peer companies in the International Fertilizer Industry Association (IFA) to strengthen the global industry’s ability to address key environmental issues, and to promote widespread adoption of sustainable business practices among the Association’s members.
To strengthen relationships with our communities. 1. Continue to be engaged with community support projects at each of our plants and offices.
2. Survey community leaders and implement appropriate responses to survey results.
3. Achieve a 10-percent increase in individual participation in the matching gift program and a 20-percent increase in total donations from 2006 levels.
SHE Goals and Targets
To have no harm to people, no accidents and no damage to the environment. 1. Develop targets for GHG emissions.
2. Develop five-year targets for improvements in energy efficiency.
3. Improve energy efficiency in Trinidad by 3 percent from 2006 level.
4. Continue safety initiatives to reduce recordable and lost-time injury rates to zero.
 
  • Reduce recordable injury rates by 15 percent from 2006 level.
  • Reduce lost-time injury rates by 40 percent from 2006 level.
5. Continue research and evaluation of salt-tolerant vegetative cover for use on marginally saline soils near potash sites to protect the ground from wind and water erosion.
6. Reduce reportable releases and permit excursions by 10 percent from 2006 levels.