Stakeholder engagement is a key performance driver for PotashCorp, and it recognizes that it must have the confidence of its major stakeholders to deliver long-term results.

Major stakeholders are those essential to a successful business, including customers, investors, employees, suppliers, regulators and communities where PotashCorp operates.

One of the company's core values is that it listens to all stakeholders – through customer and investor surveys, meetings with investors, employee and union consultation, community meetings, political engagement and responding to critics.

These examples illustrate company interaction with key stakeholder groups and how the information gleaned has shaped corporate decisions.