To provide stakeholders with superior value, the company’s strategy is to generate long-term growth while minimizing the natural volatility of its business. It focuses on its highest-margin products, which aligns with its Potash First strategy. By using its capital internally to bring on its excess capacity and externally in global investments, it prepares for expected long-term growth in world demand for potash.

In nitrogen and phosphate, PotashCorp leverages its strengths by focusing on products and locations with the greatest gross margin potential and least volatility.