#1 in global capacity
2010 Net Sales1 — $2.7B, 45.3 percent of PotashCorp total
2010 Gross Margin — $1.8M, 68.4 percent of PotashCorp total
2010 Sales Volume by Region
2010 Sales Volume by Customer Type
1Non-GAAP Financial Measures and Reconciliations
PotashCorp mines potash from underground deposits left behind by ancient evaporated seas. The world's largest deposits are in Saskatchewan.
| Strategies | Capability to Deliver | Risks | Mitigation |
|---|---|---|---|
| Match production to market demand to enhance stability | Of total potash operating costs, approximately 70 percent are variable when producing at close to operational capability | Lost production, higher per-tonne operating costs | Structure operations so majority of costs are variable, and production can be varied economically |
| Enhance potash position through brownfield projects and equity investments | Brownfield projects expected to increase our operational capability to 17.1 MMT by 2015 Canpotex and PotashCorp expanding distribution system capability |
Potential for reduced prices if demand is insufficient to consume new capacity Short-term distribution problems could adversely affect sales |
Pace internal growth to rising market demand, and match production to demand Work with partners to ensure adequate transportation infrastructure |
| Today: | TSX | NYSE |
|---|---|---|
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