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PotashCorp numbers at a glance

#1 in global capacity
2015 Net Sales — $2.3B
2015 Gross Margin — $1.3B, 58 percent of PotashCorp total
2015 Sales Volume by Region
2015 Sales Volume by Customer Type
1Non-IFRS Financial Measures and Reconciliations

Where it comes from

PotashCorp mines potash from underground deposits left behind by ancient evaporated seas. The world's largest deposits are in Saskatchewan.

Applications

  • As fertilizer — improves root strength and disease resistance; assists water retention; enhances taste, color and texture of food
  • As feed — aids animal growth and milk production
  • Used in industrial products (food products, soaps, water softeners, de-icers and drilling muds)

Competitive strengths

  • Can substantially raise capacity at a significant discount to and in less time than comparable greenfield capacity
  • Lower-cost, flexible production with small percentage of fixed costs when operating at close to capacity
  • Per-tonne fixed costs decrease as sales volumes increase
  • Existing operations have significant reserves and are located in a geopolitically stable region
  • Offshore investments add global reach and profitability
  • Substantial barriers to entry: economically mineable deposits are rare, capital costs are high and lead times are long
  • No known substitutes for potash

Strategic priorities

Portfolio & Return OptimizationOperational ExcellenceCustomer & Market DevelopmentSafety, Health & Environmental Excellence
  • Maintain profit-maximizing marketing approach
  • Pursue consolidation opportunities
  • Complete expansion, manage operational capability and optimize production flexibility
  • Pursue procurement and operational initiatives and optimize product mix
  • Encourage consumption growth
  • Optimize infrastructure through investment and partnerships
  • Improve safety and environmental performance
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Last Reviewed: Feb 24, 2016