#3 in global capacity
#1 global producer of specialty phosphate products
2010 Net Sales1 – $1.7B, 27.7 percent of PotashCorp total
2010 Gross Margin – $319M, 12.2 percent of PotashCorp total
2010 Sales Volume by Region
2010 Sales Volume by Customer Type
1Non-GAAP Financial Measures and Reconciliations
Phosphorus is found in deposits containing ancient sea fossils. Our phosphate is mined from rock beds located in the southeastern United States.
| Strategy | Capability to Deliver | Risk | Mitigation |
|---|---|---|---|
| Optimize product mix to maximize gross margin and reduce volatility | New permits at Aurora allow for more than 30 years of mining In 2010, Aurora commissioned a new sulfuric acid plant and invested in truck-and-shovel mining equipment |
Short-term cyclicality due to fluctuations in demand, changes in available supply, cost volatility and government involvement in the industry |
Leverage strengths in less-cyclical industrial and feed products; optimize fertilizer operations to minimize production costs |
| Today: | TSX | NYSE |
|---|---|---|
| Low | $45.62 | $45.73 |
| High | $46.44 | $46.55 |
| Volume | 1,479,609 | 4,449,392 |
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| TSX COMP | 12,512.42 | -47.43 |
| S&P 500 | 1,347.05 | 2.72 |
| DXAGP | 542.99 | 0.96 |
| DJIA | 12,878.20 | 33.07 |
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