Strengths
- Capability to substantially raise capacity in less time than and at a significant discount to comparable greenfield capacity
- Low-cost, flexible production, with a small percentage of fixed costs
- Declining per-tonne production costs and mining taxes with expanded volumes
- Long reserve lives from existing mine shafts
- Offshore potash-related investments add considerably to overall profitability
- Substantial barriers to entry, with high capital costs and long lead times
- Few world producers, little government ownership
- No substitutable products for potash
Weaknesses
- High rail and ocean freight delivery costs for Saskatchewan potash, potential for bottlenecks
- Water inflows at New Brunswick and Esterhazy increase production costs there and risk loss of production
- Production costs exposed to Canadian dollar volatility
- High Saskatchewan resource taxes and federal and provincial income taxes, relative to global competitors
Opportunities
- Global food story, complemented by biofuels, is accelerating long-term growth expectations for potash consumption
- With competitors at or near maximum operating rates and limited expansion potential, planned capacity additions should enable PotashCorp to increase our percentage participation in a growing market
Threats
- Potash demand growth could exceed company's logistical capability to deliver in the short term
- Demand can be temporarily affected by changes in consumption patterns in offshore markets
- Substantial upward pricing trend may attract greenfield projects
- PotashCorp would be disproportionately affected by market weakness, particularly in the short term
Potashcorp – The Global Potash Leader
The World of Potash and Our Place in It
PotashCorp is the world's largest potash producer, with almost one-quarter of global capacity. We own and operate six mines in Saskatchewan and New Brunswick, with mineral rights at another Saskatchewan mine. We have announced plans to raise production potential by more than 70 percent from 2007 levels by the end of 2012 and, by 2015, up to 90 percent.
Potash: The Best Long-Term Fertilizer Enterprise
Potash has many structural advantages over the other primary nutrient businesses.
Good Deposits Are Rare
Few good potash deposits exist that are economical to mine, so only 12 countries produce significant amounts. Two-thirds of world production and three-quarters of reserves are in Canada, Russia and Belarus.
Ownership Is Primarily Private
Most global potash ownership is in the private sector, where decisions are more likely to be made for economic rather than political reasons. This means that reinvestment and supply fundamentals are more market-oriented and predictable. Only in Belarus is there significant government ownership, and its economy and GDP growth depend heavily on US dollar potash sales.
Significant Barriers to Entry
With limited quality deposits worldwide and high and rapidly increasing costs for a greenfield mine, entry into the potash business is a formidable undertaking. Companies considering new mines in Saskatchewan and elsewhere face capital costs estimated at $2.5 billion or more and five to seven years in development time. This excludes infrastructure costs outside the plant for such necessary items as access roads, power and natural gas lines, rail lines and cars, and port facilities and related storage, which could significantly exceed $500 million, depending on location. With no positive cash flow over the lengthy construction period, a greenfield mine carries considerable risk.
PotashCorp: A Long-Term Potash Enterprise
With 22 percent of world potash capacity, significant plans for growth and plentiful high-quality reserves, PotashCorp can provide this vital nutrient to the world's farmers far into the future. While we are a major supplier to North America, we sell nearly two-thirds of our potash offshore, particularly to developing nations. Their demand is rising sharply, and our sales are increasing with it. Our potash-related investments reinforce this major segment of our enterprise.
Potash Sales and Logistics: Offshore
PotashCorp is the largest contributor (55 percent) to Canpotex Limited (Canpotex), the offshore marketing company for Saskatchewan's three producers (others: Mosaic, Agrium). Other global marketing agencies such as Belarusian Potash Company (for Belaruskali and Uralkali) and International Potash Company (for Silvinit), and producers such as ICL and K+S, compete with Canpotex in the key offshore markets of China, India, Brazil and Southeast Asia. The location of our New Brunswick operation gives PotashCorp an advantage in supplying Brazil and other Latin American countries.
The largest offshore customers purchase in different ways.
- China buys from Canpotex under three-year memoranda of understanding, with pricing negotiated annually. The current memorandum expires at the end of 2009.
- India has traditionally bought from Canpotex as needed under six- to 12-month price and volume contracts.
- Brazil buys from Canpotex and PCS Sales on the spot market, as do Southeast Asian countries from Canpotex.
By marketing jointly through Canpotex we reduce our transportation and distribution costs, which can be considerable when shipping product from Canada's interior. Approximately 40 percent of Canpotex customers buy at the port where the product is loaded and pay their own freight costs (FOB). Canpotex pays the freight for customers who buy on a delivered (CFR) basis. Thus, changing ocean freight rates can substantially affect margins.
Potash Sales and Logistics: North America
We sell to the eastern United States from our New Brunswick operation and to the rest of the US from Saskatchewan – particularly our Rocanville plant, which is just 95 miles from the US border. Our North American customers, who buy mainly on a CFR basis, are wholesalers, retailers and cooperatives that purchase on the spot market from PCS Sales. We do not sell directly to farmers. We own or lease more than 200 distribution points in the US, with most leases the variable cost type – available if needed and paid for only when used. We own or lease almost 8,600 railcars. Product flow is managed by our transportation and distribution group.
Global and North American Competitors
China, India, Brazil and Southeast Asia are the principal markets for both FSU producers and Canpotex, and FSU producers also ship into the European Union. Europe and Brazil are the main K+S markets, while ICL ships to India, China, Southeast Asia, Brazil and Europe.
Our main North American competitors are Mosaic and Agrium. Our share of Canadian producers' sales to the North American market was 42 percent in 2007.
Strategic Investments Enhance Our Enterprise
Investments in global potash-related companies provide strategic opportunities and significant contributions to our bottom line. Our 32 percent ownership of SQM in Chile gives us an influential position in the world's leading producer of specialty potassium, iodine and lithium products. With 28 percent ownership of Arab Potash Company Ltd. (APC) in Jordan – which has a significant logistical advantage in delivering to India and other Asian markets – we appoint the top four management positions. We own 10 percent of ICL in Israel, and now own 20 percent of fertilizer distributor Sinofert Holdings Limited (Sinofert) in China, the largest potash distributor in the world's fastest growing market. Sinofert distributes approximately 60 percent of the fertilizer imported into China. It handles all product of Qinghai Salt Lake Potash Company (QSLP), the country's largest producer, in which it owns an 18 percent interest. The largest offshore purchaser of Canadian potash, Sinofert generates more than half its gross margin through potash sales.