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PotashCorp Major Markets

Key Markets

The markets for our products continue to evolve, with emerging offshore economies creating significant opportunities for growth and North American markets providing greater stability. Understanding the conditions, trends and potential of our key markets is critical to anticipating and meeting the needs of our customers and building long-term value for our shareholders.

China Southeast Asia India Brazil North America Future Markets

Major Crops

Rice, wheat, sorghum, pulse crops, sugar cane

Potash (2007E)

0 MMT
Production
0 MMT
Exports
4.5 MMT
Imports
4.5 MMT
Demand
Source: Fertecon, PotashCorp

India Today...and Tomorrow

As in China, India's population (1.1 billion) and growing incomes are driving the need for more food and better diets. On average, more than half of Indian household expenditures are food-related. With 17 percent of the world's population but only 11 percent of arable land, and yields typically ranging from 20 percent to 50 percent of those on equivalent US cropland, India's need for fertilizer is clear.

Responding to a growing annual domestic grain deficit, India is developing strategies to improve agricultural production, including reversing its long-term under-application of potash and other fertilizer nutrients.