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PotashCorp Major Markets

Key Markets

The markets for our products continue to evolve, with emerging offshore economies creating significant opportunities for growth and North American markets providing greater stability. Understanding the conditions, trends and potential of our key markets is critical to anticipating and meeting the needs of our customers and building long-term value for our shareholders.

China Southeast Asia India Brazil North America Future Markets

Major Crops

Soybeans, sugar cane, corn, wheat, rice, coffee

Potash (2007E)

0.7 MMT
Production
0 MMT
Exports
6.7 MMT
Imports
7.4 MMT
Demand
Source: Fertecon, PotashCorp

Brazil Today...and Tomorrow

In the past decade, Brazil has emerged as an agricultural powerhouse – a virtual supermarket to the world. The ready availability of land, water and labor to increase crop and meat production has driven up exports to the European Union and the United States, but soaring demand in China has fueled much of Brazil's export growth. Benefiting from strengthening global crop prices, lower production costs and advanced farming techniques, it has become the world's number one exporter of sugar, ethanol, coffee, orange juice, tobacco, beef and poultry. The agri-food sector accounts for nearly a third of the country's GDP.

Future growth in Brazilian agriculture will rely on potash as soils in most key growing areas are potassium-deficient.