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PotashCorp Major Markets

Key Markets

The markets for our products continue to evolve, with emerging offshore economies creating significant opportunities for growth and North American markets providing greater stability. Understanding the conditions, trends and potential of our key markets is critical to anticipating and meeting the needs of our customers and building long-term value for our shareholders.

China Southeast Asia India Brazil North America Future Markets

Major Crops

Rice, wheat, corn, soybeans, vegetables and fruit

Potash (2007E)

3.1 MMT
Production
0 MMT
Exports
9.4 MMT
Imports
12.5 MMT
Demand
Source: Fertecon, PotashCorp

China Today...and Tomorrow

With 1.3 billion people, China uses more fertilizer than any other country. Much of its western terrain is unusable for agriculture, so southeastern China's farmers often double- and triple-crop to meet production needs for crops like rice, fruits and vegetables. Balanced fertilization, particularly after decades of under-application of potash, is now better understood and is seen as crucial to improving yields.

China's future growth will have a heavy impact on agriculture. As incomes rise and urbanization spreads, people spend more on better-quality food – especially meat. China's meat consumption has almost quadrupled in 20 years and is expected to continue to grow significantly. Pork and beef production is grain-intensive, furthering the need for fertilizer to maximize yields.