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Key Performance Drivers

Each year we set corporate-level targets – key performance indicators (KPIs) – to advance our goals and drive desired results, always striving to maximize shareholder value. Throughout the organization and in the spirit of growth and continuing improvement, these indicators of performance are regularly measured and monitored, with timely feedback provided about progress toward achieving our goals. The following outlines our key corporate goals, targets and results.

Pathway to Success

 ACHIEVED      PARTIALLY ACHIEVED      DID NOT ACHIEVE

CUSTOMER Provide High-Quality Service, Provide High-Quality Products • To meet customer needs and expectations.
2007 Target	2007 Result
Outperform competitors on quality and service as measured by customer surveys.	Based on results of 2007 customer surveys, we outperformed all our competitors in customer service in all four product groups, outperformed all competitors for product quality for two product groups, finished second of eight competitors in fertilizer quality ratings and third in purified phosphoric acid quality ratings.
2008 Target Outperform competitors on quality and service as measured by customer surveys.