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Key Performance Drivers

Each year we set corporate-level targets – key performance indicators (KPIs) – to advance our goals and drive desired results, always striving to maximize shareholder value. Throughout the organization and in the spirit of growth and continuing improvement, these indicators of performance are regularly measured and monitored, with timely feedback provided about progress toward achieving our goals. The following outlines our key corporate goals, targets and results.

People Community Customer Shareholder
Achieved Icon ACHIEVED     Partially Achieved Icon PARTIALLY ACHIEVED     Did Not Achieve Icon DID NOT ACHIEVE
COMMUNITY Have Positive Impact on Communities in which We Operate
• To strengthen relationships with and improve the socio-economic well-being of our communities
Prevent Damage to Environment
• To have no accidents and no damage to the environment
2007 Targets 2007 Results
Reduce reportable releases and permit excursions by 10 percent from 2006. Did Not Achieve Icon Total reportable releases and permit excursions remained unchanged.
Achieve a 10 percent increase in individual participation in the matching gift program and a 20 percent increase in total donations. Partially Achieved Icon Achieved a 15 percent increase in individual participation in the matching gift program and a 15 percent increase in total donations.

2008 Targets

1 Reduce company-wide greenhouse gas emissions per tonne of product by 10 percent by the end of 2012, compared to 2007.
2 Maintain energy usage per tonne of product produced at 2007 levels.
3 Reduce reportable releases and permit excursions by 15 percent from 2007 levels.
4 Achieve 4 out of 5 on each community leaders survey.
5 Achieve a 10 percent increase in individual participation in the matching gift program and a 20 percent increase in total donations from 2007 levels. Meet our annual philanthropic donations target of 1 percent of after-tax earnings on a five-year rolling average.
6 Achieve a local purchasing level of 60 percent, excluding purchases of energy, transportation and raw materials.