Former Dallas Cowboy Teaches Kids about Crop Nutrients
Published: February 2008
DD Lewis coaches kids on crop nutrients using a variety of engaging tools.
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Fourteen-year NFL veteran DD Lewis is back on the educational circuit, this time as "head coach" of PotashCorp's brand new, football-themed fertilizer education program called,
Coaching Kids on Crop Nutrients. Now available for booking, Lewis will travel throughout North America to educate grade-school and junior high students about the importance of, and facts behind, crop nutrients.
This first-of-its-kind 45-minute presentation uses a unique blend of football analogies, a comic book style lesson guide, animations and an interactive quiz challenge modeled after a popular television game show.
"Given today's fast-paced, instant-gratification world, a typical 'talking head' lecture just wasn't going to cut it," said Tom Pasztor Senior Director, Corporate and Government Relations. "So we set out to create a fertilizer education program that was engaging, unique and, most importantly, fun."
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