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Goals & Targets

Community Investments

Context

We strive to enhance quality of life in the places where we operate by focusing our community investment strategy on education, health care and the development and improvement of recreational facilities. The amount we invest in each community is guided by the gross margin we generate in its region.

Target

Invest 1 percent of consolidated income before income taxes (on a five-year rolling average) in community initiatives

Performance achieved

Our 2011 community investments were 1 percent of the five-year average of consolidated income before income taxes — a total of $21 million. This record-setting investment was driven by two key factors: a change in our target from after-tax to pre-tax earnings, and higher overall company earnings.

Local Purchasing

Context

By supporting local suppliers, PotashCorp benefits from proximity and security of supply, contributes to local economies and helps attract additional investment to the area. Each of these factors can contribute to improved community support for our operations.

Target

Purchase 60 percent of goods locally*

Performance achieved

Local spending was 69 percent in 2011.

* Local purchasing excludes major expansions, energy, raw materials and transportation

Community Leader Surveys

Context

We ask community leaders to assess our social and environmental responsibility, and what impact we have on their communities.

Target

Achieve 4 (performing well) out of 5 on community leader surveys

Performance achieved

Our 2011 average community survey score was 4.4. Scores for each community surveyed were: Allan (4.0), Lanigan (4.4), Lima (4.4), New Brunswick (4.2) and White Springs (4.8).

Employee Matching Gift and Donation Participation

Context

Supporting causes and organizations that our employees value helps us create a more engaged workplace and positively impact our communities. We encourage our employees to contribute their time and money through our company-sponsored volunteer and matching gift programs.

Target

Achieve a 10 percent increase in employee participation in the matching gift program from 2010 levels

Performance achieved

Participation in our matching gift program rose 12 percent with total contributions reaching $2.9 million.

In addition, our company and employees support communities through company-sponsored volunteerism and non-cash donations.

Community Investment
Community Investment
Local Purchasing*
Local Purchasing*