Goals & Targets
- Create superior long-term shareholder value
- Be the supplier of choice to the markets we serve
- Build strong relationships with and improve the socioeconomic well-being of our communities
- Attract and retain talented, motivated and productive employees who are committed to our long-term goals
- Achieve no harm to people and no damage to the environment
Community Investments
Context
We strive to enhance quality of life in the places where we operate by focusing our community investment strategy on education, health care and the development and improvement of recreational facilities. The amount we invest in each community is guided by the gross margin we generate in its region.
Target
Invest 1 percent of consolidated income before income taxes (on a five-year rolling average) in community initiatives
Performance achieved
Our 2011 community investments were 1 percent of the five-year average of consolidated income before income taxes — a total of $21 million. This record-setting investment was driven by two key factors: a change in our target from after-tax to pre-tax earnings, and higher overall company earnings.
Local Purchasing
Context
By supporting local suppliers, PotashCorp benefits from proximity and security of supply, contributes to local economies and helps attract additional investment to the area. Each of these factors can contribute to improved community support for our operations.
Target
Purchase 60 percent of goods locally*
Performance achieved
Local spending was 69 percent in 2011.
| * | Local purchasing excludes major expansions, energy, raw materials and transportation |
Community Leader Surveys
Context
We ask community leaders to assess our social and environmental responsibility, and what impact we have on their communities.
Target
Achieve 4 (performing well) out of 5 on community leader surveys
Performance achieved
Our 2011 average community survey score was 4.4. Scores for each community surveyed were: Allan (4.0), Lanigan (4.4), Lima (4.4), New Brunswick (4.2) and White Springs (4.8).
Employee Matching Gift and Donation Participation
Context
Supporting causes and organizations that our employees value helps us create a more engaged workplace and positively impact our communities. We encourage our employees to contribute their time and money through our company-sponsored volunteer and matching gift programs.
Target
Achieve a 10 percent increase in employee participation in the matching gift program from 2010 levels
Performance achieved
Participation in our matching gift program rose 12 percent with total contributions reaching $2.9 million.
In addition, our company and employees support communities through company-sponsored volunteerism and non-cash donations.
