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Goals & Targets

2010 Performance

Achieve 4 (performing well) out of 5 on community leaders’ surveys


We scored 4 or better on all surveys with the exception of Saskatoon

We ask communities to assess our social and environmental responsibility, along with the degree of positive impact we have on the community. Our 2010 scores involved Rocanville (4.2), Marseilles (4.5), Geismar (4.3), Trinidad (4.1) and Saskatoon (3.9).

A low score (2.5) for a new question on Aboriginal relations contributed to the lowered performance in our Saskatoon survey. We are focused on improving our relationship with this community and will use the valuable feedback to improve our efforts.


Achieve a 10 percent increase in employee participation in the matching gift program and a 10 percent increase in matching gift donations from 2009 levels


Employee participation and matching gift donations exceeded 2009 levels by 9 percent and 14 percent, respectively

Employees contributed more to our matching gift program in 2010 than in the previous two years. Our dollar-for-dollar company match, in addition to our employee’ generous donations, contributed a total of $2.4 million to those charitable programs that mattered most to our people.


Invest up to 1 percent of after-tax earnings (on a five-year rolling average) in communities and other philanthropic programs


Our annual philanthropic donations were 1.3 percent of the five-year average of after-tax earnings

Our community investments were $17.4 million in 2010. We continued to commit both money and time to important causes and organizations in the communities in which we operate.

For 2011, we have stepped up our commitment and raised this target to a pre-tax basis.